PhotoPass pretty expensive

I'm not shy in my column to point out the virtues of PhotoPass. But John writes in:

I loved the idea when we were at the parks on our honeymoon. But when we got home, we discovered that each individual print was $12.95! We wanted seven prints of the same darn photo and that cost us $90! That's crazy and terrible -- there's no way printing 7 copies of the same photo should cost so much. Next time we go to WDW, we will skip the PhotoPass entirely. It's a great idea and also a complete ripoff, plain and simple.