Holiday Autos links with TripAdvisor for new partnership
This week sees the launch of ‘Tank of Gas’, an innovative partnership between leading leisure car hire broker Holiday Autos and TripAdvisor, the world’s largest travel site.
The partnership sees Holiday Autos enabling TripAdvisor users to discover daytrips and getaways from a specific destination just a tank of petrol or less away.
Ideal for weekends away and impromptu trips, the partnership aims to illustrate the wealth of options available for travellers whether they have a whole, half or even a quarter tank of petrol.
Darren Hughes, TripAdvisor’s senior sales executive, commented: “As the world’s largest travel site we aim to provide travellers with everything they need to plan the perfect trip.
“Partnering with Holiday Autos means travellers can quickly and easily view driving distances, providing that additional layer of inspiration for travellers looking for their next trip.”
Using co-branded dynamic banners, the user’s starting destination point is pre-populated (or can be easily edited to a different destination) and very quickly, a selection of the furthest destinations they can travel to is presented, based on either a quarter, half or full tank of petrol.
The search results page pulls in TripAdvisor location suggestions and users can switch petrol level options directly on the results page to instantly see the freedom they have with the amount of petrol in their tank.
By clicking on a destination within the Tank of Gas results page, users will be driven to a destination specific Quick Guide - a streamlined guide with top hotels, attractions and restaurants compiled specifically for that destination. This page can also be shared via email or through various social media platforms.
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Hema Nagar, head of marketing at Holiday Autos said: “We are delighted to be working in partnership with TripAdvisor on this innovative marketing campaign.
“Often we know exactly where we want or need to go but sometimes it’s fun to spontaneous and discover something new.
“As experts in car hire, we always like to go further for our customers and this partnership allows us to provide a range of destination ideas from TripAdvisor to give drivers a little inspiration and encourage them to enjoy the freedom and wealth of options that come with hiring a car.”
