Choosing Car Rental Company

That's the greeting i got from a website when i was surprisingly on the opposite of the car rental industry. From renting out cars to becoming a renter myself i soon realized that there is a huge gap in what suppliers know to what clients actually know. It surprises me that many clients try to find the lowest rate possible, but in most cases its not the "real deal" that the clients bargin for, what you see in car rental is most certainly not what you get!!!! Most websites say no hidden costs but when you start adding up the costs that they have presented you , you actually paying more for your rental that you thought. Lets take an example, before i rented my vehicle, i did some searches on the web. I got some really really cheap deal, but knowing the industry i started to inspect these a bit more. This is what i found:

Group B (Toyota Corolla) 1.4
5 DAYS AT R295 PER DAY
UNLIMITED MILEAGE - ZERO EXCESS
1. R35 CONTRACT FEE
2. R500 ONE WAY FEE
3. R1000 FUEL DEPOSIT
Total R2010
I thought great, i can settle for this , but then i got a better quote :
Group B (Toyota Corolla) 1.6

5 DAYS AT R309 PER DAY - UNLIMITED MILEAGE - ZERO EXCESS
1. R30 CONTRACT FEE
2. R330 ONE WAY FEE
3. R1000 FUEL DEPOSIT
4. CLAIM HANDLING FEE R330
5. INCLUDES VAT
Total Fee = R1905

So i got to task about this and looked a bit deeper, I asked the first company if their rate included VAT and if they have a claim handling fee, well they came back and they said that their rate does include vat but the extra's do not? Hmmmm effectively the extras would have been (which they failed to quote) :
1. R39.9 CONTRACT FEE
2. R570 ONE WAY FEE
3. R1000 FUEL DEPOSIT
4. R450 (WITH VAT R513) CLAIM HANDLING FEE
Total = R2084.90
So that make me think even more, over a five day period i would have lost approx R180, now imagine if the car group was bigger or my rental 25 days. As clients we see a daily rate and think wow thats low, but all rental companies have a set amount that they can sell out at in order to be productive. If you looked close enough you would have noticed that i was paying more for the same group of car but the engine sizes differed, i was going to pay more for a car that cost less to buy.
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