Pinkberry frozen yogurt to open another location at Mall of Millenia

My family has been big into the resurgence of frozen yogurt (though less me than my wife and kids), so we've seen several stores open recently. Pinkberry is among the best, and there's another one coming.

Here's the press release:

Pinkberry, the number one tart frozen yogurt brand, will bring fashion and good taste together when it opens its third Orlando location at The Mall at Millenia. The store will be located at 4200 Conroy Road at the main mall entrance on the lower level next to Brio Tuscan Grille. The opening is scheduled for early this summer, close to the one-year anniversary of the first Orlando Pinkberry opening at The Marketplace at Dr. Phillips.


"Fashion lovers have great taste, so Pinkberry and The Mall at Millenia are a natural fit," said Bill Harmening II, Pinkberry area developer for Orlando. "Whether greeting shoppers with the cool taste of tart frozen yogurt or refreshing them as they leave the mall, Pinkberry is proud to offer our international sensation to visitors and locals alike."

Original Pinkberry

Frozen yogurt for "caviar tastes and Cavalli waistlines," Pinkberry is made with real nonfat yogurt and nonfat milk that is rBST hormone free. Pinkberry is heralded as the company that launched the current tart frozen yogurt craze when it opened its first store in West Hollywood, Calif. in 2005. The premium taste of Pinkberry soon became a celebrity and trendsetter favorite, with Swirly Goodness spreading to now more than 100 locations worldwide.

The Mall at Millenia store will offer Pinkberry's six distinctive flavors and thirty premium toppings, including daily fresh cut seasonal fruits, organic fruity bears and shaved Belgian milk chocolate, as well as Pinkberry Smoothies, Fresh Fruit Bowls and Parfaits and Take Home packs. The fresh, tart taste of Pinkberry served by friendly Swirly Artists will be complemented by the store's clean, contemporary furnishings in hues of orange, blue and green, offering an inviting social environment for the Pinkberry Promise of "20 minutes of fun."

"We are pleased to add this exciting concept to our retail mix," said Brenda Lounsberry, Marketing Director, The Mall at Millenia. "This concept is a perfect match for The Mall at Millenia trend-conscious shopper."

Pinkberry will now have three stores in Orlando, including its original location at The Marketplace at Dr. Phillips, 7600 Dr. Phillips Blvd. at the corner of Dr. Phillips Blvd. and Sandlake Rd. The original store opened Aug. 20, 2010. A second location at Orlando Premium Outlets -- International Dr. at 4951 International Drive will open this year on April 1.