CarTrawler and Malaysia Airlines ink partnership

CarTrawler has announced a significant move into the APAC market with the extension of its partnership with SITA to provide Malaysia Airlines’ customers with the ability to rent cars as they book flights on the airline’s website www.malaysiaairlines.com and MASholidays, the specialised travel & tour arm of Malaysia Airlines at holiday.malaysiaairlines.com.

Malaysia Car Rental

This is the 22nd airline signing by CarTrawler since its dedicated airline business unit was formed. The solution marries the CarTrawler distribution system with Horizon E-Commerce, the online booking solution from global air transport IT provider SITA. This combined CarTrawler/SITA offering is part of SITA’s on-going strategy to support airlines in the generation of ancillary revenue from commission-based products.
The three-year exclusive deal combines the CarTrawler AccelerateT car rental platform with car rental product from the top companies across Europe and Asia to offer Malaysia Airlines’ 14 million annual passengers unrivalled choice and value for this important source of ancillary revenue.
“Car rental is growing rapidly in Asia, and CarTrawler has moved quickly to establish a distribution network of car rental companies and partners across the region. This reinforces the commitment we have with our online partners, to provide an unrivalled network of over 25,000 car rental outlets -the largest car rental distribution network in the world”, commented Robin White, Director of Sales at CarTrawler.
Present at the announcement, Dr Amin Khan, Executive Vice President Commercial Strategy at Malaysia Airlines, said: “As an airline that prides itself on the quality of service to its customers, we partnered with CarTrawler in the full knowledge that - whilst the focus will be firmly on increasing our revenue from this important product - that our customers will always be served the very best quality and value in terms of car rental at all 100 destinations we serve”.

Based in Dublin, Ireland and Seattle USA, CarTrawler is the first company to provide a next generation car rental distribution system, specializing solely in car rental solutions, enabling increased revenues for its customers and suppliers. Its award winning technology has been proven globally with a large number of international airlines and online customers.
Malaysia Airlines (www.malaysiaairlines.com) is the national carrier of Malaysia, flying nearly 40,000 passengers daily to some 100 destinations worldwide across 6 continents. The distinctive Malaysia Airlines brand is an extension of the special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded as “Malaysian Hospitality” and symbolized by the acronym MH which is also the airline’s flight code.
In the recent World Travel Awards 2010, it won “World’s Leading Airline to Asia”, “Asia’s Leading Airline” and “Asia’s Leading Business Class Airline”.